"Three Proven Strategies Sure to Strethen Your Business and Bulk Up Your Profits!"

2006-03-25 03:45:23 AM
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And it can't be just a static plan. It should be one that you review
regularly along with a close examination of your web site's traffic
stats and sales figures. This approach will allow you to spot new
profitable opportunities, identify and help solve problems... and
incorporate new goals and strategies into your business -- like the
three we're going to cover in just a minute.
A thorough review of your business is really THE best way to ensure
that you accomplish your main business objective for the year --
whether that is generating a certain amount of profits or launching
a new product.
At this point I should say that if you donít have a business plan,
please go make one now! Seriously, right now!
Here's an example of the importance of a plan... Many people buy
themselves a gym membership at this time of year with the objective
to "get fit." Well, I'm no fitness guru, but to have any chance at
all of accomplishing this goal, it's vital to create a fitness plan
containing other smaller goals -- like lose 5 pounds by March, 10
pounds by June, and so on.
Not only does ticking off these smaller goals within your overall
plan keep you motivated, but keeping track of progress in this way
lets you see how close -- or far -- you are from achieving your main
objective. Not having a plan means many people who join gyms use
their membership twice in January and then never again... with the
only thing getting leaner being their bank balance!
That's why it's so important to make a business plan and set
achievable goals -- it's your road map to success and a beefier bank balance!
You should always be planning different ways to improve your success
and get more profits in your pocket... So with that said, let's jump
right into the three killer strategies that are hands-down the best
plan for making 2005 your most profitable year yet.
Key strategy #1:
Improve your sales process and convert more traffic into sales
Do you get regular traffic to your site? Once your visitors get to
your site, how long do they stay? How many of them buy?
The best way to improve your sales process is to start by looking at
your web site stats. These are a goldmine containing priceless
nuggets of information, like how much traffic your site is getting,
how people travel through your site, which pages are the most
popular, and where your visitors are coming from.
By analyzing these stats, and looking at them alongside your sales
figures and online promotions, you can work out things like what
proportion of your traffic is being converted into sales, and which
promotions or online campaigns are working better than others.
You'll then find yourself with a much clearer picture of your
business overall, and a good idea of what you need to change,
improve, or build on.
If your web stats show good traffic levels but low sales figures,
then you need to tighten up your sales process. Review both your
salesletter and your order form -- even just a few tweaks can make
a HUGE difference.
Your salesletter: If people are leaving your web site from the sales
page without clicking through to the order-form, then the salesletter
is simply not doing its job in convincing visitors to buy your
product or service.
In this case, it's time for a salesletter tune-up. First stop --
your headline. Make sure that it's compelling, will resonate with
your target market, and contains the main benefit of your product
or service.
Then, ensure that your body copy builds your credibility, focuses
on the BENEFITS (not the features) of your product or service, and
includes testimonials and a strong guarantee.
Another quick fix is to make sure that your P.S. reinforces the
main sales messages. (Remember, many people ONLY read the headline
and P.S.)
And, of course, the call to action is very important in the sales
process. It should state EXACTLY what you want the person to do
next, how they can do it, and that you want them to do it NOW! It's
the bridge between the salesletter and the order form.
Your order form: If your web site stats show that people are
abandoning your site at the order form stage without placing an
order, then there may be something wrong with it. Is it too
complicated? Does it have a different "look" from the rest of your
web site? Are there links on the order page to other web sites or
other pages on your site?
First, you must make sure that your order process and the form
itself are easy to understand. To help people follow the process,
provide a step-by-step guide that leads buyers through the ordering
process, spelling out things like how to fill the form out, how the
product will be shipped, when their credit card will be charged,
and so on.
This could be on the order form itself -- allowing a buyer to read
it as they complete the relevant steps. The form itself should have
a simple layout with all the information fields arranged in a
logical, easy-to-follow sequence. Use the "KISS" principle -- "Keep
It Simple, Stupid!"
As far as possible, the order form page should have the same "look"
as the rest of your web site. Keep it clear and uncluttered -- there
should never be other distractions on the page like images,
irrelevant copy, advertising, or links to other sites that take the
buyer away from your site. You want them to focus on filling out
the relevant information.
It's a good idea to reassure people that they are making a safe,
secure purchase when they access your order form, by saying
something like, "Welcome to our secure online order form."
Key strategy #2:
Offer a "backend" product that's an easy sell to your existing
Statistics show that 30% of your existing customers are guaranteed
to buy from you again. It makes sense... you've already done a lot
of the hard work establishing your credibility and proving that
you run a reputable business that gives your customers what they
So, offering another "backend" product to your existing customers
can be a great way to boost your profits without eating into your
marketing budget.
A backend product can be any one of a number of things. For example,
if your site sells cameras, new products could include:
An add-on to your existing product, such as a new lens for a camera
A relevant information product, like an eBook containing photography
A complementary product, like a bag for the camera
.. And so on. Sit down and come up with a list of products related
to yours that you think your market might be interested in.
Remember that the key to finding any new product is to identify a
problem that your customers have and then come up with a product
or service that solves it for them. Always read and keep any
feedback or comments you receive from your customers -- positive
and negative. You can also solicit feedback through a customer
survey or questionnaire.
In addition, you should also be constantly assessing the needs of
your target market by reading the publications that they read, and
visiting the web sites, online forums, and blogs that they visit.
And don't forget to check out your competitors' sites!
When you've found a suitable product, launching it to existing
customers is easy. You already have their contact information, so
you can simply e-mail them a promotion highlighting the problem
they have, and explaining how your new product or service will solve
You can even use your customer feedback as a selling point, saying
something like, "I've listened to feedback and comments from my
customers, and can now offer you a product I just KNOW you're going
to love..."
Key strategy #3:
Set up an affiliate program to drive tons more traffic to your site
and boost your sales
How would you like to have a network of other people to do your
selling for you? Well, in a nutshell, that's what an affiliate
program is. An affiliate is someone who promotes your product on
their web site in return for a commission on every sale that they
send your way.
There are a number of reasons why you should consider this top-notch
strategy for your business:
It can drive TONS more traffic to your site
There are ZERO advertising costs -- affiliates do all of their own
There is no risk to you, since you only pay your affiliates after
they've made the sale
You gain exposure to new target markets through the e-mail lists
and web sites of your affiliates
The fact is that affiliate programs are one of the most powerful
ways to market online, and almost every product or service will be
MUCH more successful if you offer an affiliate program for it. I
know, because at The Internet Marketing Center, we've made millions
since we first started our affiliate program -- in fact, we
generated $2 million last year alone!
You can find affiliates by putting a page on your web site inviting
people to apply, and by approaching sites that you think have a
similar target audience.
Starting and managing an affiliate program can be done one of two
ways -- you can go through a provider or do it yourself. Using a
provider like Commission Junction and Linkshare can be very
expensive, so it's well worth looking into managing the program
If you do it yourself, affiliate software like www.marketingtips.com/assoctrac/t.x/865420 is
available to manage the whole process, from tracking affiliate sales right
through to paying commissions. An affiliate program is a highly
effective strategy for generating swarms of new traffic and
multiplying your sales -- with minimal effort and cost on your part.
Final thoughts
It doesn't matter whether you're making $100,000 or $10,000 a year
from your Internet business, or whether you sell kettles or sports
cars -- all three of these strategies will work for your business.
I know, because I've used them all and continue to use them, and I
can tell you in no uncertain terms that they work.
But they will always be even more effective if you spend some time
every so often reviewing your business plan, setting new business
goals, and taking a close look at your web stats and other areas of
your business where you could make improvements.
Carrying out a regular business review in this way is just like
giving your car a regular check-up -- you just need to stick your
head under the hood of your business now and then to make sure
everything's running smoothly.
And whether it's adding some new parts or just making a few tweaks
here and there, you can always find ways to make it run even better!
ABOUT THE AUTHOR: Derek Gehl specializes in teaching real people how to start profitable Internet businesses that make $100,000 to $2.5 Million (or more) per year. To get instant access to all his most profitable marketing campaigns, strategies, tools, and resources that he's used to grow $25 into over $40 Million in online sales, visit: <a href="www.robotreply.com/cgi-bin/responder/t.pl>www.marketingtips.com/tipsltr.html</a>
ABOUT THE AUTHOR: Derek Gehl specializes in teaching real people how to start profitable Internet businesses that make $100,000 to $2.5 Million (or more) per year. To get instant access to all his most profitable marketing campaigns, strategies, tools, and resources that he's used to grow $25 into over $40 Million in online sales, visit www.marketingtips.com/t.cgi/865420
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